Elements and Performance Criteria
- Research fashion trends and industry practices
- National and international fashion trends are researched and analysed to guide formation of design directions.
- Industry production trends and influences are researched and analysed to assess impact on design direction.
- Commercial success of previous fashion products is analysed to assess relevance for design directions.
- Commercial and design objectives of the workplace are identified.
- Market research is conducted as required to inform development of design directions.
- Information is analysed and applied to design concept development and production.
- Expertise required for project is identified and sources selected.
- Information sources on design techniques and processes used to achieve desired effects are accessed and used as required throughout design and development processes.
- Create design brief
- Commercial opportunities for fashion designs are identified.
- Scoping of commercial opportunities is conducted.
- Design directions are clarified and explored with appropriate personnel.
- Design brief is developed as an iterative process involving generation, development, testing, analysis and improvement of ideas and design direction.
- Testing of design brief is conducted with appropriate personnel and market research activities.
- Design brief and specifications for development are confirmed.
- Continual review and testing of design brief is conducted through development of sample products.
- Develop and refine design concept
- Preliminary concept options are identified and discussed with client or workplace design team.
- Options are evaluated against design brief specifications.
- Principles and elements of design are applied to design concepts.
- Criterion and selection processes are selected to refine concept options.
- Marketing and distribution opportunities for design concepts are identified.
- Experiment with design concepts
- Preliminary concepts are scoped out using sketches, illustrations, models, samples, fibres and fabrics.
- Evaluation of design concepts is conducted by self and others using selected criteria and processes.
- Feedback and analysis is assessed for potential to improve design concept.
- Further experimentation is used to develop design concepts.
- Design concepts are selected for presentation and testing with appropriate personnel.
- Test design concepts
- Communication tools are used to present design concept to appropriate personnel.
- Features and benefits of design concepts are presented.
- Presentation skills are used to promote acceptance of design concept.
- Responses are assessed and considered.
- Design concept is modified and improved where possible.
- Scope production requirements
- All components required for production are identified.
- Technical aspects of production are identified.
- Specification sheet is completed to guide production.
- Resources and production requirements are identified and sourced.
- Production plan is developed to guide production.
- Plan is discussed and confirmed with appropriate personnel.
- Develop design pattern
- Pattern base is selected to meet design brief.
- Pattern base is modified to create patterns that meet design requirements and specifications.
- Pattern is made according to industry standards, including industry markings and lay plans.
- Toile is created to test accuracy of pattern and design effect.
- Pattern is confirmed against design specifications.
- Produce fashion product
- Evaluate and analyse design and production processes
- Finished item is assessed against design specifications and design brief.
- Design result is analysed and evaluated to identify opportunities for improvement and required changes to design or production techniques.
- Production process is evaluated to identify opportunities for improvement.
- Process and improvements are documented.
- Present finished product
- Finished product is prepared for presentation to appropriate personnel.
- Accessories, fabric examples and components are selected to convey range and style options of design.
- Model is selected as required.
- Finished product is presented to appropriate personnel.
- Responses are received and assessed for improvement opportunities.
- Product is assessed for further production opportunities.